Product & Targer group

The Nivea Visage Young is generally a product of good quality about skin care. The Nivea Visage Young that identifies group of the people with the same characteristics such as age, gender, attitude, and lifestyle. Which Nivea Visage Young that has to understand a skin care market to use focus group, gathering data from customer, product testing and research and improvement.

In research and improvement that has research a market of a young girl don’t want medicate product. But, they want to protect their normal skin. And improvement that has various way. Such as

To changing formula of product such as it don’t use alcohol in product. And it has added natural sea salt and mineral in product.

To designing a new modern package that is to use flower pattern and softer color to has suitable with younger women.

To changing in product description and introducing larger pack sizes.

Target group

The target group of Nivea Visage Young that is the girl who don’t want medicate product. But they want to protect their normal skin. Which Nivea Visage Young that has target group in a unique between the teenager and the adult market.