Price and Place

  The Nivea Visage Young that is one of the leading skin care of this market segment.
Which The Nivea Visage Young that need review prices to competition at “market growth”. The Nivea Visage Young that use the point of the product life cycle for the price of product to remain competitive.







The Nivea Visage Young that has use price strategies. Which it will sell product to retailers in the one price. And the retailer that has a freedom to use other strategies for sales. Such as


- The loss leader that is the retailer sells a product in low price. But it will cost to attract a large volume of sales. Such as supermarkets.


- The discounting that is special offer such as “Buy One get One free or Buy Two get One free”




Place or Chanel



The main Chanel or Place of the Nivea Visage Young is;


>> 65% sales --- Using high street shop such as Boots or Superdrug.




>>35% sales--- Using large grocery such as ASDA, Tesco and Sainsbury.